At MURTEC Executive Summit, the fast-casual taco chain was recognized for its “on-demand hospitality” model, powered by OneDine’s innovative ordering platform.
Plano, Tex., At last week’s MURTEC Executive Summit, hosted by Hospitality Technology, Scott Lawton, Co-Founder and CEO of bartaco, accepted the 2022 MURTEC Breakthrough Award – Enterprise Innovator on behalf of the bartaco brand.
bartaco’s Scott Lawton, middle, accepts the MURTEC Breakthrough Award. Pictured left is Courtney Radke, Retail CISO, Fortinet, and far right, Hospitality Technology’s Anna Wolfe.The MURTEC Breakthrough Awards honor restaurant companies that have demonstrated outstanding vision and achievement in operational and guest-facing technologies.
At the fast-casual taco chain serving upscale street food, customers use QR codes to place orders. This contactless ordering technology was developed by OneDine and is being used in all bartaco locations. This “on-demand hospitality” model increases the overall customer experience and allows employees to focus on the guest experience and creating memorable brand affinity. The OneDine technology, in conjunction with the passion and dedication of the bartaco team, was to thank in the receipt of this award.
